Are you looking to promote your brand or product on Facebook, but feeling overwhelmed by the different types of campaigns and budgets available? Fear not, we’ve got you covered! In this blog post, we’ll take you through the various types of Facebook campaigns and help you determine which budget is right for your goals.
- The Bargain Hunter: Boosted Posts
- Boosted posts are the cheapest and easiest way to get your content in front of a larger audience on Facebook. Simply select a post and choose your target audience and budget.
- Budget: $5-$50 per post
- The Social Butterfly: Page Likes Campaign
- Description: A page likes campaign is designed to increase the number of likes your page has by promoting it to a wider audience. This is a good option if you’re looking to increase your overall brand awareness.
- Budget: $50-$500 per campaign
- The Conversationalist: Messenger Ads
- Description: Messenger ads allow you to reach potential customers directly through Facebook Messenger. This is a good option if you’re looking to engage in more personalised conversations with your audience.
- Budget: $25-$100 per day
- The Influencer: Influencer Campaigns
- Description: If you’re looking to partner with social media influencers to promote your brand, Facebook offers a variety of influencer campaign options. This is a good option if you’re looking to tap into the influencer’s existing audience.
- Budget: $500-$10,000 per campaign
- The High Roller: Custom Audiences and Lookalike Audiences
- Description: Custom audiences and lookalike audiences allow you to target Facebook users who have already interacted with your brand, or who share characteristics with your existing customers. This is a good option if you’re looking for a high level of specificity in your targeting.
- Budget: $1,000-$10,000 per campaign
There you have it, a breakdown of the different types of Facebook campaigns and budgets available. Remember, it’s important to set realistic goals and choose a budget that aligns with those goals. Happy campaigning!
