At Cloudscape, we are committed to handholding and assisting local businesses to get a leg up in the digital marketing space. In today’s digital age, having a robust online presence is crucial for businesses looking to reach a wider audience and drive growth. The Trading Online Voucher (TOV) scheme, offered by Local Enterprise Offices (LEOs) across Ireland, aims to support small businesses in enhancing their digital capabilities. Whether you’re a startup or an established local business, here’s a comprehensive guide on how to apply for the Trading Online Voucher and leverage its benefits:
1. Eligibility Criteria:
Before applying for the TOV, ensure your business meets the eligibility criteria set by your Local Enterprise Office. Typically, businesses must:
- Employ less than 10 people.
- Have a turnover of less than €2 million.
- Be trading for at least 6 months.
- Be located in the area covered by the LEO to which you are applying.
2. Application Process:
Preparation: Gather necessary documents such as recent bank statements, quotes from suppliers if applicable, and details about your current online presence (if any).
Application Form: Complete the TOV application form available on your Local Enterprise Office’s website. Provide accurate information about your business and how you plan to use the voucher.
Business Plan: Prepare a brief business plan outlining your online trading objectives, target market, and strategy for achieving them. This plan is crucial as it demonstrates your commitment to leveraging the voucher effectively.
3. Consultation and Approval:
After submitting your application, a representative from the LEO may contact you for a consultation. Be prepared to discuss your business goals and how the voucher will help achieve them.
The LEO will assess your application based on eligibility, feasibility of your online trading plan, and the potential impact on your business.
4. Grant Award and Implementation:
Once approved, you will receive confirmation along with details on how to proceed.
Use the voucher to cover up to 50% of eligible expenditure, capped at €2,500 (excluding VAT). This can include website development, online advertising, and SEO services.
Implement your online trading plan with the support of the voucher, ensuring compliance with all regulations and standards.
5. Reporting and Evaluation:
Keep records of all expenditure related to the voucher and maintain regular communication with your LEO regarding progress.
Upon completion, provide a brief report outlining the outcomes achieved through the voucher. This helps evaluate the impact of the scheme and provides feedback for future applicants.
6. Further Support and Resources:
Take advantage of additional supports offered by LEOs, such as workshops, training, and mentoring programs focused on digital marketing and e-commerce.
Engage with the local business community to share insights and best practices for leveraging digital tools effectively.
Conclusion:
The Trading Online Voucher scheme presents a valuable opportunity for small businesses in Ireland to enhance their digital presence and expand their market reach. By following these steps and leveraging the support provided by your Local Enterprise Office, you can navigate the application process successfully and unlock the benefits of online trading for your business.
For more information and to start your application, visit your Local Enterprise Office’s website today. Embrace the digital future and propel your business towards greater success with the Trading Online Voucher.
